High processing throughput helped AJIO to process timely campaigns to generate effective ROIs
daily subscriber reach
for DLR handover
to process 3 million mobile numbers
Reliance Retail Ltd
www.ajio.com
Mumbai, India
Ecommerce
A2P SMS
AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere. Celebrating fearlessness and uniqueness, AJIO is constantly looking to bring a fresh, current and accessible perspective to personal style.AJIO.com brings handpicked, on-trend styles from across India & the world to your wardrobe.
Business Requirement
AJIO wants timely delivery of their offers and discount related SMS communications to their existing users while keeping data privacy an utmost priority. The messaging service provider must have integration compatibility with Clevertap (Marketing automation tool). The optimized delivery percentage should be there to achieve maximum ROI from the SMS campaigns.
The provider must assure the lowest latency with higher delivery percentage to avoid any drop in conversion percentage.
Solution
telSpiel rendered a HTTPS API SMS account for Service explicit messaging category along with an API document customized for Clevertap integration. These send outs were supported by real time detailed message log reports. Impeccable integration between telSpiel and Clevertap applications help AJIO to drive more ROI from the campaigns.
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