One stop solution for both SMS and voice based requirement
A2P SMS delivered monthly
incoming calls handled daily.
improved channel partner interactions
Capital Foods Pvt Ltd
www.chingssecret.com
Mumbai, India
FMCG
A2P SMS
Voice
IVR
VMN
Tollfree
Ching’s Secret is an Indian brand of Indian Chinese cuisine aka Desi Chinese cuisine with products which include instant noodles, instant soups, cook up soups, Desi Chinese masala, sauces and schezwan chutney. Ching's Secret is owned by Capital Foods Pvt. Ltd.
Since 1996, Ching’s has made people salivate, sniff and smile – all at the same time. Ching's range of sauces, masalas, soups, noodles, snacks, instant meals and chutneys are a mind-blowing blend of Indian masalas and Chinese spices. No wonder Desi Chinese is India’s second largest cuisine and the soul food of the country from Kashmir to Kanya Kumari.
Business Requirement
Capital Foods Pvt Ltd, being in the FMCG industry has a huge dealer and retailer network to serve. To build a communication bridge with their dealer and retailers they wanted to explore both SMS and voice channels. On the SMS front their objective was to ensure that their retailers should be informed about Order details, Delivery status, transaction authentication. Additionally, they are inclined to explore customized voice base solutions to get the receipt acknowledgement for ongoing lucky draws prize and other gift items.
SMS Channel: telSpiel assists Ching’s to keep their retailers updated and informed at every stage of their order delivery and transactions. Retailers receive SMS alerts with the relevant information from the telSpiel SMS API platform. To send out OTP, Dedicated OTP environment solution was delivered on top of that multiple retries have been enabled to get maximum delivery percentage.
Customized IVR: Ching’s wanted to launch a retailer verification mechanism for their lucky draws and Prizes. telSpiel provided them a customized IVR solution with following inbuilt functionalities –
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